The big difference between SMS marketing and WhatsApp marketing is that WhatsApp isn’t automated. Plus, if you already have an SMS marketing plan, you can take practically everything you’ve created and apply it to WhatsApp. In other words, if your company has a Wi-Fi connection, you can start using WhatsApp to market to international clients directly. Instead, you just use an incredibly small amount of cell data to communicate with potential customers. WhatsApp uses cell data to send messages among its users, so international charges don’t apply like they would for phone calls or text messages. So now that you know if WhatsApp is for you, how do you start using it? Getting started on WhatsApp No matter how you slice it, WhatsApp is a goldmine for international sales. India alone has roughly 200 million users! So if you have an international base of clients, you could potentially grow that niche by interacting with them via WhatsApp.Īs of 2017, WhatsApp’s biggest markets include India, Mexico, Russia, and Brazil. WhatsApp has the potential to benefit any business, but it works exceptionally well for businesses that frequently sell internationally. WebFX is a full-service Internet marketing agency that can create a custom marketing solution for your business.ĬONTACT US FOR A FREE QUOTE What companies benefit from WhatsApp? If you’d like to speak with a specialist, you can reach us at 88. Fortunately, all that requires is a checkbox or a form field, and you can organize a WhatsApp recipient list in no time. That means if you want to use WhatsApp for marketing, you have to set up a campaign that collects phone numbers specific to WhatsApp.
You simply sign up, add a phone number, verify it, and start collecting opt-in users. The answer is surprisingly similar to text message (or “SMS”) marketing.
But how do you use WhatsApp for marketing in the first place? After all, it’s famously branded as “no ads, no games, no gimmicks.” So how do you, as a marketer, break into that network of millions? Almost any business could appeal to at least a handful of new customers when there are a billion in its audience. That’s a lot of potential customers for any business, regardless of your niche.
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